Rolex Milgauss 1019
Lesson In Successful Failure
During the 1950’s, two of the most esoteric models rolex ever produced were introduced. The “Tru-beat” (model 6556) and the “Milgauss” (model 6541, 1019). The “True-beat” was a standard chronometer grade non-date Oyster Perpetual, but it had a dead beat sweep seconds hand that would make the second hand stop at each seconds mark before jumping to the next one. According to the “Milgauss”, it was made in response to people working in areas of high electro-magnetic radiation, such as research labs or power stations, in which the effects of radiation would make the watches unreliable because of magnetizing the balance work of a watch.
However, the sales for these watches were bad as nobody wanted these over-engineering watch. For example, the Milgauss, geared towards those that worked in and around strong electro-magnetic fields. The great irony is that these Rolex's failure five decades ago has translated into its success today. The Milgauss was so unpopular, and so few were sold and these are now considered extremely valuable and collectors are going after these resulting in the escalation of prices.
Lesson In Successful Failure
During the 1950’s, two of the most esoteric models rolex ever produced were introduced. The “Tru-beat” (model 6556) and the “Milgauss” (model 6541, 1019). The “True-beat” was a standard chronometer grade non-date Oyster Perpetual, but it had a dead beat sweep seconds hand that would make the second hand stop at each seconds mark before jumping to the next one. According to the “Milgauss”, it was made in response to people working in areas of high electro-magnetic radiation, such as research labs or power stations, in which the effects of radiation would make the watches unreliable because of magnetizing the balance work of a watch.
However, the sales for these watches were bad as nobody wanted these over-engineering watch. For example, the Milgauss, geared towards those that worked in and around strong electro-magnetic fields. The great irony is that these Rolex's failure five decades ago has translated into its success today. The Milgauss was so unpopular, and so few were sold and these are now considered extremely valuable and collectors are going after these resulting in the escalation of prices.
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