Saturday, 28 June 2025

Rolex 1601 rose gold bezel from III Quater 1967

The Rolex Datejust 1601 is a classic watch that comes with yellow gold, white gold and the rarest red gold fluted bezel. It also comes in solid yellow or rose gold.  This is a Rolex 1601 with the rare rose gold bezel. 

There are several reasons rose-gold Rolexes, let alone, Datejusts are rare. For one, rose gold just wasn’t a common material for men to wear until quite recently as The Asian and Eastern consumers will generally prefer the Yellow gold bezel while the Western Consumers will like the yellow or white gold bezel. As a result, Rolex stopped the production of rose gold watches somewhere in the 1970s and only resumed around the late 1990s. In addition, this watch as the bold applied door stop markers. 

As mentioned earlier, most 1601 vintage 1960’s Datejusts were produced in all stainless steel with white gold bezels, or in steel and 14K yellow gold. A relatively small number were produced in steel and rose (or pink) gold, particularly for the South American market which favored rose gold over yellow gold. We sometimes see this model with yellow markers and hands which is obviously not as desirable as with the correct matching rose gold indexes and hands.

Comparison between yellow gold pen clip and rose gold bezel













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