Amida Digitrend 1970s

The Amida Digitrend was introduced in 1976 during Basel show. We need to remember that during the 1970s, the Japanese have managed to capture huge market share with their LED watches, and these were the hottest deals on the market. 

To compete with brands like Girard-Perregaux and Bulova and to offer a budget solution, Amida released the Digitrend watch. The Amidas, like the GPs or the Bulovas, were not only aesthetically cool timepieces, they were also driver watches. A driver watch is a timepiece you can wear and check the time while holding onto the steering wheel of your car without turning your wrist. It displays the time on the side of the watch rather on the top making it visible for the driver at all times. 

Source : https://www.fratellowatches.com/tbt-amida-digitrend/#gref

I have been on a look out for this 1970s watch for a while. There were two watches I was looking for namely the Wittnauer Futurama Double Retrograde Flyback, which I have managed to find last August 2021 and the Amida Digitrend. I have finally managed to find a Amida Digitrend from Germany yesterday. 

MB&F released their 5th horological machine the HM 5 several years ago and from the design perspective, the inspiration clearly came from these 1970’s drive watches.

Patek Philippe Ref 3919

I was doing much research between two Patek previously. My last Patek watch was in 2011. This 3919 is one that has the full DNA of the modern Patek Calavatra. Even though it’s only 33.5mm, the watch will look much bigger on the wrist owing to the bezel and all white dial. It’s one of those classic dress watch that looks good in any work or gala dinner events.